February 6 - 8, 2008

Sheraton Hotel - Dover, Delaware

Workshops

Wednesday, February 6, 2008

Workshop 1 & 2 8:00 a.m. - 10:00 a.m.

Workshop 3 & 4 10:15 a.m. - 12:15 p.m.

Workshop space is limited and pre-registration is required.

              Workshop #1 - “Strategic Planning for the Direct Farm Market”  Fred Funk, President, F&F Consultants; Funks Farm Market and Garden Center, Millersville, PA. 

Every decision the farm market operator makes involves planning.  This session will address proven methods for making important decisions.  Do you have a method for planning and making decisions of various levels of importance that gets the job done?  Are there different planning methods that you should be using to effect different decisions?  Learn how to make effective business decisions from someone with over 30 years experience in the fresh farm market business

Workshop #2 – “QuickBooks for the Farm Market”  Laurie Wolinski, Extension Risk Management, University of Delaware. 

Business operators that use QuickBooks will tell you that it is one of the best management decisions they ever made.  This session is designed to get those of you not using QuickBooks up to par.  One special feature of this system allows you to manage your payroll automatically.  Learn QuickBooks from an experienced teacher.  Learn how to save time and money by using this proven bookkeeping method. 

Workshop #3 – “How to Expand Your Farm Market Business Using E-Commerce”  Pat Chambers, President WebIXI, Forest Hill, MD.

Farm direct marketing on the Internet provides opportunities for growers and farm markets to expand their existing business.  This session is designed to show you how you can use the Internet to market and promote your business, and use e-Commerce to sell your products.  Participants will learn to identify and understand fundamental terms and concepts related to e-Commerce, recognize the evolution of e-Commerce in Agriculture, and have an understanding of aspects pertinent to selling and marketing on the Internet.  Pat Chambers has twenty years experience in website design, development, Internet positioning strategy and data communications.

Workshop #4 – “Crops for Crafts; Making Crafts from Homegrown Materials”  Maggie Moor-Orth, Delaware State University.

Are you interested in learning how to make crafts from materials that you have readily and abundantly available on your farm?  In this session you learn from actual Craftsman that will be demonstrating proven products.  Sign up if you are interested in getting ideas for new product offerings.

This program is sponsored by Cooperative Extension, Risk Management Agency - USDA, State Departments of Agriculture, Farm Market, and Agri-tourism Associations of Delaware, Maryland, New Jersey, Pennsylvania, and Virginia.

For More Information Contact:

Phone Number: 302-831-1317 

Fax: 302-831-6243 or email: clgerman@udel.edu 

Last Update: Friday, December 28, 2007

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